Advertising is expensive and doesn't always work, so why do it? SAVE MONEY and grow your business by developing your own media profile. This highly informative seminar provides a unique insight into the workings of the press and shows you how to showcase your expertise as a health professional in magazines and newspapers, without spending a penny. 

Women's Fitness magazine Editor Christina Neal has penned this one-day interactive seminar specifically tailored for CHEK professionals. It reveals how to promote your business by gaining free press coverage and earning a lucrative second income as a health writer and expert. It covers the following: 

• Identifying your own unique niché in the media - learn how to stand out from the endless sea of fitness experts and personal trainers.
• Finding and approaching journalists - sourcing the right journalists who will want to use your expertise to help them research articles and who will also be prepared to promote your business.
• Developing your own ideas for articles - what makes an article suitable for publication?
• Finding suitable editors - Where to find them and how to choose the right editors who will want to listen to your ideas.
• Learning how to approach editors - The 3 golden rules to making the right impression from the very beginning.
• · Following-up on feature ideas - what to do if you don't hear anything and how to gently nudge editors along without being a nuisance.
• Writing in the appropriate style - tailoring your material to suit the publication you are writing for.
• Necessary skills for becoming a good writer - it's not as difficult as you think! The 7 top qualities you'll need for success.
• Industry payment rates and terms - what to expect and when to expect it.
• Writing press releases to promote your products and services - how to make your press release newsworthy so that it gains maximum coverage, rather than ending up in the bin with many others! (This will include examples of good and bad press releases and an interactive workshop on how to write your own).